I have spent more than 15 years working in Fashion and e-commerce (Liberty London, Farfetch in the UK and AGATHA in France) before launching my own company and website mywardrobemistakes.com in 2017. It was a second hand website with some pop-ups around London. We were a five star retail destination with a big highlight on sustainability. I wanted women to be happy to share their mistakes and to turn them into someone else’s luck. Resolutely feminist, I am always happy to work among talented women.

With a background of marketing and product development, I always loved working with brands on product range, sourcing and brand cohesion, with a huge sense of ethics and results driven.

Now based in Milan, with half of my heart forever in Paris and London, I am flexible to consult and help on different company sizes and markets, with a predilection for second hand and jewellery. Passionated about craftsmanship, I ll be happy to bring your brand to the next level.

Over the years, I have developed a large network of partners in different fields to be able to provide a 360° consultancy.

CEO and founder → Mywardrobemistakes.com, 2017-2022

Category Manager Jewellery → Farfetch, 2015-2017

French site manager → Farfetch, 2013-2015

Senior Sales and Marketing manager → Liberty London, 2011-2012

Product manager → AGATHA Paris, 2006-2011